Sega to Debut Headhunter: Redemption at E3

SEGA TO DEBUT HEADHUNTER: REDEMPTION FOR
PLAYSTATION 2 AT E3 2003

SAN FRANCISCO – (April 22, 2003) – SEGA(R) of
America, Inc. today announced that they will debut "Headhunter(TM): Redemption,"
a cinematic third-person action epic for the PlayStation(R)2 computer
entertainment system at the Electronic Entertainment Expo (E3) 2003. The title
is in development by Amuze and is slated for release in North America and Europe
in late 2003.

"Headhunter: Redemption" is the gripping
story of Jack Wade, a veteran Headhunter keeping order in a futuristic world
overrun with unchecked consumerism, vicious organized crime and mind-controlling
mass media. When Jack and his protégé, the sassy, streetwise Leeza X, stumble
upon an arms smuggling operation that threatens the status quo, they must work
together to deliver an oblivious world from impending catastrophe, confronting
their darkest fears beneath a chilling shroud of evil that blankets the city.

Taking place in a world divided, "Headhunter:
Redemption" features two disparate, symbiotic realities – "Above" and "Below."
"Above" is a glittering metropolis of glass and steel towers, whose citizens are
controlled by ever-present media and the powerful corporations behind it.
"Below" is a subterranean colony, home to criminals, undesirables and misfits,
sent down by the society "Above" to work in return for the right to survive.

"’Headhunter: Redemption’ delivers a
blockbuster twist on the stealth/action genre," said Mike Fischer, vice
president of marketing, SEGA of America, Inc. "Blending a twisting plot
reminiscent of Hollywood thrillers and cinematic production values with frenetic
third-person combat, turbo-charged driving and strategic stealth scenarios,
‘Headhunter: Redemption’ is definitely a glimpse at the darker side of SEGA."

The sequel to the acclaimed SEGA Dreamcast(TM)
and PlayStation 2 release "Headhunter(TM)," "Headhunter: Redemption" continues
the story of the first game 20 years after the devastation caused by the Bloody
Mary virus.

This game is not yet concept approved by Sony
Computer Entertainment America.

About SEGA

SEGA(R) of America, Inc. is the American arm
of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive
entertainment both inside and outside the home. The company develops, publishes
and distributes interactive entertainment software products for a variety of
hardware platforms including PC, wireless devices, and those manufactured by
Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web
site is located at

www.SEGA.com
.

About Amuze

The creators of Headhunter(TM). A 100%
privately owned independent developer with offices in Stockholm, Sweden and
London, UK. Amuze has established itself as cinematic action adventure producers
with a mission to provide world-class narrative-driven electronic entertainment.

About Sony Computer Entertainment America

Recognized as the undisputed industry leader,
Sony Computer Entertainment America Inc. markets the PlayStation(R) game console
and develops, publishes, markets and distributes software for the PlayStation
game console and the PlayStation(R)2 computer entertainment system for the North
American market. Based in Foster City, Calif., Sony Computer Entertainment
America serves as headquarters for all North American operations and is a
wholly-owned subsidiary of Sony Computer Entertainment Inc.