| FOR
IMMEDIATE RELEASE Contact: Sarita
Churchill 541.684.4308 sarita.churchill@dynamix.com SIERRA
CASUAL ENTERTAINMENT DIVISION CAPTURES PRESTIGIOUS
AWARD AT ELECTRONIC ENTERTAINMENT EXPO 3-D
Ultra(tm) Lionel(r) TrainTown Receives "Family Title of the Year"
Top Honor LOS
ANGELES (May 12, 2000)– In a gala awards ceremony, The Academy
of Interactive Arts & Sciences (AIAS) awarded top honors to Sierra
Attractions’ 3-D Ultra(tm) Lionel(r) TrainTown for "Family Title of the
Year." 3-D Ultra Lionel TrainTown, developed
by Dynamix(r) and part of Sierra On-Line’s
Casual Entertainment Division, received this award at the third
annual AIAS ceremony held at the Regal Biltmore Hotel on the first evening
of the Electronic Entertainment Expo. "It’s
an incredible honor to win when you know the judges are your peers, as
well as the movers and shakers in the interactive entertainment industry,"
said Randy Thompson, director for 3-D Ultra, Dynamix. "TrainTown
is exactly what 3-D Ultra is known for – fun, creative games that bring
hours of enjoyment." "The
3-D Ultra brand has been a foundation product line for our strength in casual
games," said Steve Van Horn, senior vice president and business unit
manager for Sierra’s Casual Entertainment Division. "The brand, and
Lionel TrainTown in particular, exemplify the
creative product design and depth of
gameplay that only our strong, experienced and talented development
teams can deliver." 3-D
Ultra Lionel TrainTown is the seventh title in the 3-D Ultra series and
continues to live up to the moniker of the brand
by taking favorite forms of recreation
beyond real-world limitations. The Dynamix development team continues
to create fantastic adventures filled with 3-D effects and animations
delivering the ultimate in gameplay. Sierra
Attractions(tm) (http://www.sierra.com/attractions/) brings together industry-leading
development teams from Sierra On-Line, Berkeley Systems(tm),
Jellyvision(r) and Dynamix(r) to create high-quality and award-winning
Windows(r), Macintosh(r) and console games. Sierra Attractions’
"All Play No Work(tm)" promise ensures fun, interactive and exciting
content in every product. The Sierra Attractions brand includes 3-D Ultra(tm)
arcade games, YOU DON’T KNOW JACK(r) irreverent trivia gameshows,
classic Hoyle(r) games and The Incredible Machine(tm) mind-bending
puzzles. Sierra
On-Line, Inc. http://www.sierra.com/ is one of the original developers and
largest worldwide publishers of interactive entertainment and productivity
software. Sierra is a division of Havas Interactive, a global leader
in interactive content, and is one of the world’s largest publishers of
education, entertainment and home productivity
software. Its divisions, Blizzard
Entertainment(r), Coktel, Knowledge Adventure(r), Sierra(tm) and Flipside.com(tm)
are famous for releasing critically-acclaimed and award-winning
titles. Havas has operations in the US and in Europe and is a
subsidiary of the French publishing house Havas, part of Vivendi Communications. ### All
trademarks are the property of their respective owners. |