| CONTACT Kirk
Green/Colleen Lambert Green
Communications 949-459-2165
kirk@green-communications.com colleen@green-communications.com Michelle
Stephens-Jacob 425-649-9800
ext 5189 michelle.stephens-jacob@sierra.com FOR
IMMEDIATE RELEASE SIERRA
TO LAUNCH TV ADVERTISING CAMPAIGN TO SUPPORT HOYLE(r) CASINO BELLEVUE,
WA (October 16, 2000) – Sierra On-Line (www.sierra.com) today announced that
it will launch a $1.8 million dollar television advertising campaign to
support Hoyle(r) Casino for the PC, Hoyle(r) Casino for the Sega Dreamcast(tm),
and the upcoming release of Game Boy(r) Color. Hoyle(r) Casino is part of the
best-selling Hoyle game series developed by Sierra’s Casual Entertainment
Division. Hoyle(r) Casino for Game Boy(r) Color is scheduled to be released
Fall of 2000. The latest version of Hoyle(r) Casino for the PC and Hoyle(r)
Casino for Sega Dreamcast are currently available. "Hoyle
is the #1 selling casino game for the PC and with the launch of the game for
Dreamcast(tm) and Game Boy(r) Color we are supporting our retail partners with
an aggressive media buy just prior to the holiday buying season," said
Anne Wagner, brand manager for Sierra’s Casual Entertainment Division.
"We’re excited to have so many ways to enjoy Hoyle Casino — each with
the same quality graphics and game play that have made all of the Hoyle games
so popular. We expect to garner over 116 million impressions with this
advertising campaign and create greater public awareness of Hoyle Casino with
a memorable and humorous message that separates us from all the other
television advertising." The
commercial created by Seattle, Washington based WongDoody, takes an amusing
look at the difference between a real casino and Hoyle Casino. The flight is
scheduled for November 15 through December 9, 2000 and will air during
daytime, prime time and late night programming. Outlets include: A&E, CMT,
E!, TBS, TLC, TNN, TNT, Animal Planet, Court TV, Discovery, the Gameshow
Network, Fox Family, The History Channel, Nick at Nite, TV Land, Paramount
(Entertainment Tonight) and the Travel Channel. According
to PC Data, Hoyle(r) Casino is the #3 best-selling family entertainment title
to date in 2000, trailing only the hugely popular Who Wants to be a
Millionaire versions 1 and 2. Hoyle(r) Casino for the PC, features several new
games and has just been released for Windows and Macintosh. Also available is
Hoyle(r) Casino for Sega Dreamcast and coming soon for Game Boy Color.
Internet play is available for the PC version of Hoyle(r) Casino through
Flipside at www.flipside.com. The entire line of Hoyle games may be ordered
directly by calling 1-800-757-7707. For more information visit www.hoylegames.com Sierra
On-Line, Inc. (www.sierra.com) is one of the original developers and largest
worldwide publishers of interactive entertainment and productivity software.
Sierra is a division of Havas Interactive, a global leader in interactive
content, and is one of the world’s largest publishers of education,
entertainment and home productivity software. Its divisions, Blizzard
Entertainment(r), Coktel, Knowledge Adventure(r), Sierra(tm) and
Flipside.com(tm) are famous for releasing critically acclaimed and award
winning titles. Havas has operations in the US and in Europe and is a
subsidiary of the French publishing house Havas, part of Vivendi
Communications. Hoyle
is a registered trademark of Brown & Bigelow, Inc. in the United States
and other countries. Hoyle(r), According to Hoyle(r), the Shellback Design and
the playing card face designs are registered trademarks of Brown &
Bigelow, Inc. in the United States and other countries, used under license by
Sierra On-Line, Inc. Used with permission. ### For More Product
Information |