Rockstar games has increased the member cap for its Social Club Crews from 300 to 1,000. For those unfamiliar, crews are a groups of players that you can join up with via the Social Club – Rockstar's online service – that provide benefits both in-game and out, expanding beyond what the PlayStation or Xbox friends list offers.
Some of the perks to being in a Crew for Rockstar games include custom emblems, RP/XP bonuses, persistent rivalries and Accomplishments, and a Crew Hierarchy. In Grand Theft Auto Online specifically, completing Jobs with a Crew member rewards you with 10% more RP.
Grand Theft Auto Online recently added a Crew Head to Head Playlist challenge feature.