One of the main focal points of Square Enix and DontNod's emotional rollercoaster Life is Strange was bullying and depression. After the game's second episode, it came to the forefront so much that Square Enix released a note urging those combating depression to seek help. Now, the company has teamed up in an attempt to end bullying.
A new partnership between PACER National Bullying Prevention Center and Square Enix been formed in an effort to put an end to bullying nationwide. From yesterday, January 13th through the 19th, Square Enix will make a donation to the center for every single social media post tagged with the phrase #everydayheroes. The tag represents the photo contest that Max entered in Life is Strange and is one of the key aspects of the game.
In a manner similar to the "see something, say something" ads for suspicious behavior, this new partnership encourages people to share their stories about standing up against bullying. You can see a video on the partnership above. Now get out and start posting!
