Tickets for Star Wars: The Force Awakens went on sale yesterday, and according to Fandango, the highly anticipated film is breaking records.
In a statement to Deadline, a Fandango rep confirmed that the movie ticket website experience seven ties its typical peak levels when tickets for The Force Awakens went on sale. The result is record-breaking day-one pre-sales, as Star Wars: The Force Awakens is outstripping pre-sales for the first Hunger Games. Of course, The Force Awakens has the power of the Star Wars brand behind it while Hunger Games was brand new for many.
“This is an extraordinary time for the industry, which experienced unprecedented ticketing demand last night for Star Wars: The Force Awakens. In fact, Fandango traffic surged to 7 times its typical peak levels, propelling Fandango’s advance sales for Star Wars to a record-setting first day of pre-sales," the rep said.
"For Star Wars, we have already sold 8 times as many tickets as we did on the first day of sales for the previous record holder. Movie theaters are continually adding new show times on Fandango to meet the phenomenal demand. The enthusiasm for this year’s most anticipated movie is out of this world and we expect it to continue all the way to its debut on December 18.”
Disney and Lucasfilm released a brand new trailer for The Force Awakens in conjunction with tickets going on sale. You can watch it above.
[Deadline]
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