Stuart Little: Journey Home for the GBC Ships

FOR IMMEDIATE RELEASE          
             

ACTIVISION AND STUART LITTLE TAKE
ON A BIG ADVENTURE WITH THE RELEASE OF STUART LITTLE: THE JOURNEY HOME FOR THE
GAME BOY® COLOR

Santa Monica, CA – August 28, 2001 –
The lovable "can do" star of Columbia Pictures’ blockbuster feature film and
upcoming movie sequel is headed for a new adventure in Activision, Inc.’s (Nasdaq:
ATVI) Stuart Little: The Journey Home for the Game Boy Color.  Under license
from Sony Pictures Consumer Products, the lovable hero Stuart takes on foes,
competes in racing levels and faces a variety of obstacles in an action-packed
side-scrolling challenge for the entire family.  Stuart Little: The Journey Home
is rated "E" ("Everyone" – content suitable for persons six years or older) by
the ESRB.  The game is available for a suggested retail price of $29.99 and is
also compatible with the Game Boy Advance handheld video game system.

"Stuart Little: The Journey Home
features the same fun-filled adventures and memorable characters which made the
feature film such a huge success," said Larry Goldberg, executive vice
president, Activision Worldwide Studios.  "This will be an action-packed
platform game that features multiple skill levels and the title is sure to
appeal to the young and the young at heart."

In Stuart Little: The Journey Home
players assume the role of Stuart, an eternal optimist who has a resilient
nature and always looks on the bright side of any given situation.  Inspired by
the movie, Stuart takes on New York with non-stop, action-packed fun as players
race, dodge and jump their way across eight colorful levels including Central
Park, a miniature golf course and a toy cowboy town.  Players test their hand
with three skill settings – easy, medium and hard.  Joining Stuart in his
adventure are other characters from the movie such as Snowbell, Mr. and Mrs.
Stout and Mr. and Mrs. Little.

About Columbia Pictures
Columbia Pictures is a Sony Pictures Entertainment (SPE) company.  SPE is a
division of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony
Corporation.  SPE’s global operations encompass motion picture production and
distribution, television production and distribution, worldwide channel
investments, home video acquisition and distribution, operation of studio
facilities, development of new entertainment products, services and
technologies, and distribution of filmed entertainment in 67 countries.  Sony
Pictures Entertainment can be found on the World Wide Web
http://www.spe.sony.com.

About Sony Pictures Consumer
Products
Stuart Little 2 is a property of Sony Pictures Consumer Products, based in Los
Angeles, which handles the merchandising and branding efforts for some of the
most recognized properties in film and television. SPCP is a division of Sony
Pictures Entertainment (SPE), whose global operations encompass motion picture
production and distribution, television programming and syndication, home video
acquisition and distribution, operation of studio facilities, development of new
entertainment technologies and distribution of filmed entertainment in 67
countries.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and
leisure products.  Founded in 1979, Activision posted revenues of $620 million
for the fiscal year ended March 31, 2001.

Activision maintains operations in
the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the
Netherlands.  More information about Activision and its products can be found on
the company’s World Wide Web site, which is located at
http://www.activision.com.

The statements contained in this
release that are not historical facts are "forward-looking statements."  The
Company cautions readers of this press release that a number of important
factors could cause Activision’s actual future results to differ materially from
those expressed in any such forward-looking statements.  These important
factors, and other factors that could affect Activision, are described in
Activision’s Annual Report on Form 10-K for the fiscal year ended March 31,
2001, which was filed with the United States Securities and Exchange
Commission.  Readers of this press release are referred to such filings.