Take-Two Interactive, the company that owns Rockstar Games and 2K Games, is not unfamiliar with in-game monetization practices. While they aim to have "recurrent consumer spending options for every title," they say they also take consumer feedback on monetization "very, very seriously."
Karl Slatoff, the president of Take-Two Interactive has added to how the company views microtransactions and for the most part, Slatoff believes that you cannot force consumers to do anything and if you've got more than enough content in the game, microtransactions are OK.
"The whole gambling regulator thing, we don't view that sort of thing as gambling. Our view of it is the same as the ESA statement for the most part. That's going to play its course, but in terms of the consumer and the noise you hear in the market right now, it's all about content. It's about overdelivering on content and making sure you're focused on engagement. That has been our strategy and where we're focused, and as long as you keep your eye on that ball, you're going to be OK. The consumer's going to be really happy with what they get.
"You can't force the consumer to do anything. You try to do your best to create the best experience you possibly can to drive engagement. And driving engagement creates value in entertainment. That's just how it's always been and always will be."
Basically, create the game first and fill it with content. After that, add the nonessential microtransaction items.
[GIBIZ]
