After conquering the music scene, pop superstar Taylor Swift now has her sights set on mobile gaming. The GRAMMY award-winning artist has partnered with Glu Mobile for a "new, one-of-a-kind digital gaming experience," slated for release in late 2016.
Details regarding the game are scarce at the moment, but given Glu's experience with Hollywood talent, I doubt it'll diverge too much from their other celebrity-influenced games. Not only is Glu the company behind Kim Kardashian: Hollywood, but they also recently launched a Katy Perry Pop.
In both instances, the free-to-play games take you on a journey toward stardom, with the help of the celebrity influencer. I can't see how Taylor Swift's game will be any different than these, but Glu's "one-of-a-kind" teaser has me intrigued.
“Bringing with her over 227 million social followers, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family,” said Niccolo de Masi, Glu Chairman and CEO. “We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,” continued de Masi. “Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”
I wonder how Katy Perry feels about this.
