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TDK Mediactive Announces Exclusive Todd McFarlane Characters for Shrek Xbox

TDK Mediactive Announces
Exclusive Todd McFarlane Characters for Shrek Xbox

CALABASAS, Calif.–Oct. 4,
2001–TDK Mediactive, Inc. (OTCBB:TDKM), a global publisher of entertainment
software, announced today that Shrek(TM) for the Xbox(TM) video game system
from Microsoft will feature character contributions from Grammy and Emmy
winning Producer/Director, Todd McFarlane. Based on the highest grossing
film of the summer from DreamWorks, Shrek for Xbox is slated for a Nov. 15
release in tandem with the Xbox hardware launch. Suggested retail price for
Shrek for Xbox is $49.99.

"We are really excited about
Todd’s character contributions," said Vincent Bitetti, chief executive
officer of TDK Mediactive. "The twisted and quirky personalities that he
incorporated into the game characters are a perfect match for the unique and
irreverent humor of the game."

Todd McFarlane collaborated with
TDK Mediactive and developer Digital Illusions to create new, exclusive
characters for Shrek for Xbox. Characters include:

— Humpty Dumpty as a
half-cracked egg

— The dastardly and menacing
Dungeon Keeper

— The cold and calculating Ice
Cream Queen’s ice cream

McFarlane’s company, Todd
McFarlane Productions, has the master toy license for Shrek and has created
a complete line of toys based on the film as well as new products that will
be on shelves at retail to coincide with the Nov. 2, 2001 DVD/Home Video
release.

About Shrek for Xbox: Game
Description

The infamous Magic Mirror has an
important message for Shrek: the evil sorcerer, Merlin, has captured the
lovely Princess Fiona and has her locked in his Dark Tower Fortress of Pure
Evil.

In order to save his true love,
Shrek must rescue her from the tower. However, the tower is inaccessible
because of foul and thick fog that surrounds it. The only way to clear the
fog and gain access is to perform good deeds across the land. To help him
out, the magic mirror gives Shrek a book of Good Deeds and offers to
teleport Shrek to places where Good Deeds are required…

"Shrek" for the Xbox features
the following:

— Eight never-before-seen
worlds, with six missions per level

— Beautifully bump-mapped
environments, real-time shadows, and detailed characters — all taking full
advantage of the outstanding graphics capabilities of Xbox

— Whimsical game play populated
with new original characters as well as characters from the film

— Shrek’s style of irreverent
humor throughout Todd McFarlane Entertainment

Todd McFarlane, best known as
the creator of Spawn, is the creative force behind McFarlane Toys, and the
founder of Spawn.com. In addition to Spawn toys, the company, which also has
the master toy license to DreamWorks’ blockbuster Shrek, produces action
figures of many other sports, pop culture, anime and cult horror icons from
movies, music, comic books and videogames. Figures include McFarlane’s
Sports Picks(TM) NHL hockey and NFL football, Metal Gear Solid 2, Akira,
Jerry Garcia, Jim Morrison, AC/DC’s Angus Young and Metallica. For more
information about Todd and the McFarlane group of companies, visit
www.spawn.com.

About TDK Mediactive, Inc.

Southern California based TDK
Mediactive, Inc. is a global publisher of high quality entertainment
software for current and next generation videogame systems. The Company’s
games are based on original and licensed content derived from major motion
pictures, video franchises, popular literature and popular culture. TDK
Mediactive has exclusive technology and content licenses with Sony Computer
Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc.,
DreamWorks SKG, Universal Studios, Mattel, Classic Media, R & S Trading,
Signatures Network, BKN International and others.

TDK Mediactive is part of TDK
Corporation’s global effort to expand its offerings to consumers of
entertainment-oriented products. More information about TDK Mediactive and
its products is available at
www.tdk-mediactive.com
.

About Xbox

Xbox (http://www.xbox.com/)
is Microsoft’s future-generation video game system that delivers the most
powerful games experiences ever. Xbox empowers game artists by giving them
the technology to fulfill their creative visions as never before, creating
games that blur the lines between fantasy and reality. Xbox will be
available in North America on Nov. 15, 2001 at the suggested retail price of
$299.99.

*Reseller prices may vary.

Xbox and Microsoft are
trademarks of Microsoft Corp.

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