TDK Mediactive Announces Exclusive Todd McFarlane Characters for Shrek Xbox CALABASAS, Calif.–Oct. 4, 2001–TDK Mediactive, Inc. (OTCBB:TDKM), a global publisher of entertainment software, announced today that Shrek(TM) for the Xbox(TM) video game system from Microsoft will feature character contributions from Grammy and Emmy winning Producer/Director, Todd McFarlane. Based on the highest grossing film of the summer from DreamWorks, Shrek for Xbox is slated for a Nov. 15 release in tandem with the Xbox hardware launch. Suggested retail price for Shrek for Xbox is $49.99. "We are really excited about Todd’s character contributions," said Vincent Bitetti, chief executive officer of TDK Mediactive. "The twisted and quirky personalities that he incorporated into the game characters are a perfect match for the unique and irreverent humor of the game." Todd McFarlane collaborated with TDK Mediactive and developer Digital Illusions to create new, exclusive characters for Shrek for Xbox. Characters include: — Humpty Dumpty as a half-cracked egg — The dastardly and menacing Dungeon Keeper — The cold and calculating Ice Cream Queen’s ice cream McFarlane’s company, Todd McFarlane Productions, has the master toy license for Shrek and has created a complete line of toys based on the film as well as new products that will be on shelves at retail to coincide with the Nov. 2, 2001 DVD/Home Video release. About Shrek for Xbox: Game Description The infamous Magic Mirror has an important message for Shrek: the evil sorcerer, Merlin, has captured the lovely Princess Fiona and has her locked in his Dark Tower Fortress of Pure Evil. In order to save his true love, Shrek must rescue her from the tower. However, the tower is inaccessible because of foul and thick fog that surrounds it. The only way to clear the fog and gain access is to perform good deeds across the land. To help him out, the magic mirror gives Shrek a book of Good Deeds and offers to teleport Shrek to places where Good Deeds are required… "Shrek" for the Xbox features the following: — Eight never-before-seen worlds, with six missions per level — Beautifully bump-mapped environments, real-time shadows, and detailed characters — all taking full advantage of the outstanding graphics capabilities of Xbox — Whimsical game play populated with new original characters as well as characters from the film — Shrek’s style of irreverent humor throughout Todd McFarlane Entertainment Todd McFarlane, best known as the creator of Spawn, is the creative force behind McFarlane Toys, and the founder of Spawn.com. In addition to Spawn toys, the company, which also has the master toy license to DreamWorks’ blockbuster Shrek, produces action figures of many other sports, pop culture, anime and cult horror icons from movies, music, comic books and videogames. Figures include McFarlane’s Sports Picks(TM) NHL hockey and NFL football, Metal Gear Solid 2, Akira, Jerry Garcia, Jim Morrison, AC/DC’s Angus Young and Metallica. For more information about Todd and the McFarlane group of companies, visit www.spawn.com. About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company’s games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Universal Studios, Mattel, Classic Media, R & S Trading, Signatures Network, BKN International and others. TDK Mediactive is part of TDK Corporation’s global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com. About Xbox Xbox (http://www.xbox.com/) is Microsoft’s future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox will be available in North America on Nov. 15, 2001 at the suggested retail price of $299.99. *Reseller prices may vary.
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