FOR IMMEDIATE RELEASE
TDK MEDIACTIVE ANNOUNCES "SHREK"(TM)
KART TITLE FOR GAME BOY(R) ADVANCE
Latest Shrek(TM) Video Game Now in
Development
CALABASAS, CA – July 10, 2001 – TDK
Mediactive, Inc. (OTC: TDKM.OB), a global publisher of entertainment software,
is pleased to announce that a new title based on the hit DreamWorks film,
Shrek(TM) has been put into development for the Nintendo Game Boy(R) Advance
system. The title, scheduled for a spring 2002 release, will feature Shrek,
Princess Fiona(TM), Lord Farquaad(TM), Donkey and other favorites from the movie
in a kart-racing extravaganza. In its 8th week of release, the feature film has
grossed over $240.6 million, making it one of the most successful animated films
ever.
"The response to Shrek both as
a feature film and video game has been tremendous," said Vincent Bitetti,
chief executive officer of TDK Mediactive. "Our first Shrek title, Shrek
Fairy Tale FreakDown(TM), is a top selling Game Boy(R) Color game, and Shrek for
the Xbox(TM) video game system has already received positive previews and strong
consumer interest. With so much momentum for this franchise, we are pleased to
announce our first ‘Shrek’ title for the Game Boy Advance."
"The new Game Boy Advance title
will be a great addition to an already impressive line from TDK," said Brad
Globe, head of DreamWorks Consumer Products. "We’re pleased to have a
top-selling Game Boy Color title in Shrek Fairy Tale Freakdown and are looking
forward to continuing the Shrek franchise."
About Shrek for Xbox Every Ogre
needs some peace and quiet, even Shrek! Now that Shrek is the newly discovered
hero to all of the fairy tale characters, they have over-run his home sweet
swamp and are begging for his help…after all, he is the strongest, meanest and
greenest ogre around. In an effort to live happily ogre after, Shrek embarks on
a series of missions in never-before-seen environments.
"Shrek" game features:
– Game’s high poly count takes full
advantage of the outstanding graphics capabilities of Xbox. – Beautiful
real-time rendered cut scenes open each mission. – Hip, edgy and sarcastic humor
keeps players laughing.
"This game is making amazing
progress as the development team continues to tap into the potential of the Xbox
hardware," said J Allard, General Manager, Xbox Platform.
About the Shrek License TDK
Mediactive and DreamWorks SKG have a worldwide 5 year licensing agreement to
develop videogames based on the 3D animated feature film, Shrek. TDK will
develop "Shrek" games for current and future generation videogame
platforms. TDK Mediactive Europe will also distribute localized language
versions of the games throughout Europe in conjunction with the film’s
international theatrical release.
About TDK Mediactive, Inc. Southern
California based TDK Mediactive, Inc. is a global publisher of high quality
entertainment software for current and next generation videogame systems. The
Company’s games are based on original and licensed content derived from major
motion pictures, video franchises, popular literature and popular culture. TDK
Mediactive has exclusive technology and content licenses with Sony Computer
Entertainment America Inc., Microsoft Corporation, Nintendo of America,
DreamWorks SKG, Mattel, Universal Studios, The Harvey Entertainment Co., R &
S Trading, Signatures Network, and others.
TDK Mediactive is part of TDK
Corporation’s global effort to expand its offerings to consumers of
entertainment-oriented products. More information about TDK Mediactive and its
products is available at www.tdk-mediactive.com.
About DreamWorks SKG DreamWorks SKG
was formed in October, 1994, by its three principal partners-Steven Spielberg,
Jeffrey Katzenberg and David Geffen-to produce live-action motion pictures;
animated feature films; network, syndicated and cable television programming;
home video entertainment; records; books; toys; and consumer products.
About Xbox Xbox (http://www.xbox.com/)
is Microsoft’s future-generation video game system that delivers the most
powerful game experiences ever. Xbox empowers game artists by giving them the
technology to fulfill their creative visions as never before, creating games
that blur the lines between fantasy and reality. Xbox will be available in North
America on November 8, 2001 at the suggested retail price of $299.99.*
*Reseller prices may vary. Xbox and
Microsoft are trademarks of Microsoft Corp.
This release contains
forward-looking statements. These statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from those
anticipated in the forward-looking statements. Readers should not place undue
reliance on forward-looking statements, which reflect management’s view only as
of the date hereof. The Company undertakes no obligation to publicly revise
these forward-looking statements to reflect subsequent events or circumstances.
Readers should carefully review the risk factors described in the documents the
Company files from time to time with the Securities and Exchange Commission.
