BW0205 MAY 01,2001 6:07 PACIFIC 9:07 EASTERN ( BW)(CA-TDK-MEDIACTIVE)(TDKM) TDK Mediactive Ships ‘The Land Before Time: Great Valley Racing Adventure’ for the PlayStation Game Console; Popular Dinosaur Characters Star in Their First Racing Game CALABASAS, Calif.–(BUSINESS WIRE)–May 1, 2001–TDK Mediactive, Inc. (OTC:TDKM.OB), a global publisher of entertainment software, announced today that it has shipped "The Land Before Time(TM): Great Valley Racing Adventure(TM)" for the PlayStation(R) game console. The first racing game to star the popular dinosaurs from Universal Home Entertainment Productions’ best-selling animated video franchise, "Great Valley Racing Adventure" features spectacular 3D environments and compelling gameplay in an exciting, nonviolent game for young children and families alike. "We’re pleased to contribute this fun and engaging racing game to ‘The Land Before Time’ franchise," said Vincent Bitetti, chief executive officer of TDK Mediactive. "’Great Valley Racing Adventure’ features the popular dinosaur characters and combines colorful race courses and weather effects to create a memorable experience. This is a game that kids will simply love." "Vision Scape Interactive has done a great job working with TDK Mediactive producer David Artuso to create a fun and competitive racing game that captures the charm and delight of ‘The Land Before Time’ characters and environments," said Peter Gould, vice president of product development at TDK Mediactive. "It’s a great addition to our ‘Land Before Time’ PlayStation lineup." "’The Land Before Time’ is one of our most popular and cherished franchises," said Nancy Cushing-Jones, president of publishing rights, Universal Studios Consumer Products Group. "TDK Mediactive has developed a unique and innovative interactive product that both parents and children are sure to enjoy." About "The Land Before Time" "Great Valley Racing Adventure" isn’t a conventional racing game. Young dinos must gallop, jump, dodge, and use stone slabs and ice to slide through the courses, grabbing Treestar(TM) power-ups along the way. The cast of dinosaur characters includes Littlefoot, the lovable long neck apatosaurus; Cera, the bossy three-horn triceratops; Ducky, the naive duckbill swimmer saurolophus; Petrie, the comic flyer pterodactyl; and Spike the ravenous spiketail stegosaurus. "Great Valley Racing Adventure" includes the following features: — Eight single-player obstacle courses and eight two-player racetracks. — The ability to race against the computer or compete with a friend. — Magnificent 3D environments. — Weather effects add an extra visual dimension to gameplay. — Variable skill levels suitable for younger children. Now available nationwide, "The Land Before Time: Great Valley Racing Adventure" is rated E for Everybody and retails at $19.99. About "The Land Before Time" License "The Land Before Time" series from Universal Home Entertainment Productions is one of the most successful franchises in the direct-to-video feature genre, amassing more than one billion dollars in video sales worldwide. It remains one of the top five best selling video franchises of all time. In 1997, TDK Mediactive and Universal Studios Licensing, Inc. signed a worldwide exclusive agreement to develop and publish "The Land Before Time" video games. The agreement provides rights for titles on the PlayStation game console. "The Land Before Time: Great Valley Racing Adventure" for the PlayStation is the second console title released under this agreement. TDK Mediactive shipped "The Land Before Time: Return to the Great Valley" for the PlayStation game console in September 2000. About TDK Mediactive, Inc. Southern California-based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company’s games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America, DreamWorks SKG, Universal Studios, The Harvey Entertainment Co., New Line Cinema, Signature Networks, and others. TDK Mediactive is part of TDK Corporation’s global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com. Universal Studios Consumer Products Group is a unit of Universal Studios (www.universalstudios.com), a part of CANAL+, the TV and Film division of Vivendi Universal, a new global leader in media and communications. CONTACT: Linn Public Relations, Inc. Rannie Yoo, 415/552-1183 rannie@linnpr.com For More Product Information |