TDK Mediactive to launch exclusive Robotech: Battlecry Collector’s Edition

Limited Edition Set Packed Full of Exclusive
Content


WESTLAKE VILLAGE, Calif. – July 30, 2002 – TDK Mediactive, Inc. (OTC:
TDKM.OB), a global publisher of interactive entertainment software, announced
that it will be issuing a Collector’s Edition for the fall launch of Robotech®:
Battlecry available on the PlayStation®2 computer entertainment system,
Xbox‘ video game system from Microsoft and Nintendo GameCube video game system.
The limited edition collectible can be pre-ordered now, exclusively through
Electronics Boutique and GameStop. Each box will be individually numbered, with
only a very limited quantity being produced.

• 
  The Robotech: Battlecry Collector’s Edition will include:

• 
  Robotech: Battlecry video game – A copy of the cel-shaded action
  shooter title based on the highly successful anime series.

• 
  Exclusive Robotech: Battlecry game soundtrack – A complete CD of new,
  re-recorded versions of the original series’ music, recorded exclusively for
  Robotech: Battlecry.

• Exclusive Robotech: Battlecry
  t-shirt – A specially designed t-shirt featuring unique artwork of “Skull
  One.”
   

• Exclusive Robotech: Battlecry
  art – Five cards featuring all-new full-color pre-production concept designs
  bundled in an original art folder.
   

• Exclusive Robotech: Battlecry
  lenticular motion card – Uniquely transforming game art that can only be found
  in this limited edition set.
   

• Exclusive Robotech Defense Force
  dog tag – A high quality individually numbered dog tag dictating the exact
  edition number of the set.

Robotech is a strong property with a
very big following. The loyal fans deserve, not only an amazing game, but also
an extensive collection of exclusive extras,” said Stefan Serwe, vice president,
global marketing, TDK Mediactive. “Special edition packaging is long overdue in
the U.S. market and it’s a great way to give something back to all the loyal
gamers who have been starving for a first-rate Robotech title.”
 
The collector’s edition boxes are priced at $79.99 (U.S.) and can be pre-ordered
now at Electronics Boutique and GameStop store locations or online at
www.EBGames.com  or
www.Gamestop.com .  The Robotech:
Battlecry Collector’s Edition is scheduled to ship for Playstation 2 and
Xbox in September and GameCube in October. More information about the
Robotech: Battlecry Collector’s Edition can be found at
www.robotech.com  and
www.tdk-mediactive.com .

About the Robotech Brand
Produced by Harmony Gold in 1985 and currently managed by Mattel, Inc.,
Robotech fueled the transforming robot craze and drew legions of loyal fans with
its richly detailed Japanese animation featuring dazzling science-fiction drama.
Robotech continues to be one of the most recognized animated television series
to this day. Its ground-breaking production design also launched a worldwide
licensing phenomenon that has spawned several toy lines, musical soundtracks,
dozens of novels, role-playing games, collectibles, apparel and over 300 comic
books. More information about the Robotech brand is available at
www.robotech.com .

About Harmony Gold
Formed in 1983, Harmony Gold is a leading production, acquisition and
distribution company of quality international television programming, producing
some of the most classic and history-making programs in the industry. Harmony
Gold is a division of The Harmony Gold Companies, whose interests range from
theater management, real estate and finance to film and television production.
About Mattel Boys/Entertainment
Mattel, Inc. is a worldwide leader in the design, manufacture and
marketing of family products.  With headquarters in El Segundo, Calif., Mattel
has offices and facilities in 36 countries and sells its products in more than
150 nations around the world.
About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of
high quality interactive entertainment software for the PlayStation®2 computer
entertainment system, PS one game console, Xbox‘ video game system from
Microsoft, and the Nintendo GameCube , Game Boy® Advance and Game Boy® Color
systems.  The company also publishes titles for personal computers via a
co-publishing agreement with Activision Value, a subsidiary of Activision, Inc.
The company’s games are based on licensed and original content derived from
major motion pictures, video franchises, popular literature and popular culture.
TDK Mediactive has exclusive technology and content licenses with Sony Computer
Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc.,
DreamWorks SKG, Disney Interactive, Vivendi Universal Studios, Mattel, Inc.,
Classic Media, R&S trading, BKN International, DC Comics, Hallmark Entertainment
Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation,
Infogrames Interactive, Inc., and others.                         
TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation’s
(NYSE: TDK) global effort to expand its offerings to consumers of
entertainment-oriented products.  More information about TDK Mediactive and its
products is available at  www.tdk-mediactive.com
.
This release contains forward-looking statements. These statements are subject
to certain risks and uncertainties that could cause actual results to differ
materially from those anticipated in the forward-looking statements.  Readers
should not place undue reliance on forward-looking statements, which reflect
management’s view only as of the date hereof.  The Company undertakes no
obligation to publicly revise these forward-looking statements to reflect
subsequent events or circumstance.  Readers should carefully review the risk
factors described in the documents the Company files from time to time with the
Securities and Exchange Commission.