TDK Secures Chevrolet License

TDK MEDIACTIVE SECURES CHEVROLET® LICENSE

First-Ever Corvette® Titles to Hit Next
Generation Gaming Consoles in 2003

CALABASAS, Calif. –
May 15, 2002 – TDK Mediactive, Inc. (OTC: TDKM.OB), a
global publisher of interactive entertainment software, announced today that a
five-year worldwide licensing agreement has been forged with the Chevrolet
division of General Motors Corporation (NYSE: GM).  Under the agreement, TDK
Mediactive now has publishing and distribution rights for interactive video
games based on the Chevrolet license, specifically dedicated to the Corvette
50th Anniversary.

“The acquisition of this significant automotive license will considerably
bolster the 2003 TDK Mediactive line-up,” said Vincent Bitetti, chief executive
officer of TDK Mediactive.  “The Corvette is a widely known and respected brand
of sports automobile and we intend to develop a strong franchise of games that
will provide automobile enthusiasts and gamers alike the chance to experience
its incredible power, heart-stopping speed and extensive history.”

About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high
quality interactive entertainment software for the PlayStation®2 computer
entertainment system, PS one game console, Xbox‘ video game system from
Microsoft, and the Nintendo GameCube , Game Boy® Advance and Game Boy® Color
systems.  The company also publishes titles for personal computers via a
co-publishing agreement with Activision Value, a subsidiary of Activision, Inc.
The company’s games are based on licensed and original content derived from
major motion pictures, video franchises, popular literature and popular culture.
TDK Mediactive has exclusive technology and content licenses with Sony Computer
Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc.,
DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic Media, R & S
Trading, BKN International, DC Comics, Hallmark Entertainment Distribution LLC,
BDSP Inc., The Jim Henson Company, General Motors Corporation and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation’s
(NYSE: TDK) global effort to expand its offerings to consumers of
entertainment-oriented products.  More information about TDK Mediactive and its
products is available at
www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject
to certain risks and uncertainties that could cause actual results to differ
materially from those anticipated in the forward-looking statements. Readers
should not place undue reliance on forward-looking statements, which reflect
management’s view only as of the date hereof. The Company undertakes no
obligation to publicly revise these forward-looking statements to reflect
subsequent events or circumstance. Readers should carefully review the risk
factors described in the documents the Company files from time to time with the
Securities and Exchange Commission.

Chevrolet, Corvette, CORVETTE 50th ANNIVERSARY LIMITED EDITION Trademark(s),
Emblem(s), and vehicle model body design(s) are General Motors Trademarks used
under license to TDK Mediactive.

Official GM licensee authorization number: 99-7502-40611.