Most publishers or developers charge for downloadable content. Not CD Project RED. Continuing to prove why they are among the most beloved developers in the gaming community, CD Projekt announced today that The Witcher 3: Whild Hunt will have 16 pieces of free DLC — yes, free. No season pass, no pre-ordering, collector's edition, no purchasing at launch, just plain ol' free.
Available on every platform, the only thing you need to do to receive the 16 DLC packs is purchase The Witcher 3: Wild Hunt. On February 25th, a day afater the game's launch, the first bundle (containing 2 of the planned 16) — the Temerian Armor Set (horse armor included) and a Beard and Hairstyle Set for Geralt, the game’s protagonist — will be released. New bundles consisting of two DLC packs will be published on a weekly basis.
In an open letter to gamers, CD Projet Red co-founder and join CEO Marcin Iwiński had this to say:
“We love games. We love collecting them, playing them, and everything connected to that experience. Every time we reach out for a new release, we expect to be taken care of. We expect support if we encounter any problems, we love updates constantly improving the experience, and we feel really special when we receive free content that gives us more than we initially paid for. It doesn’t have to be huge, it can be an awesome skin for a character, or an extra sword, or armor.
Unfortunately this treatment is quite rare these days. As gamers, we nowadays have to hold on tight to our wallets, as surprisingly right after release, lots of tiny pieces of tempting content materialize with a steep price tag attached. Haven’t we just paid a lot of cash for a brand new game?
As CD PROJEKT RED, we strongly believe this is not the way it should work and, with The Witcher 3: Wild Hunt, we have decided to do it differently. Cutting to the chase, everyone who buys Wild Hunt will receive 16 specially prepared DLCs absolutely for free, regardless of platform. You don’t have to pre-order, you don’t have to buy any special edition to get them — if you own a copy of Wild Hunt, they’re yours. This is our way of saying thank you for buying our game.”
Gotta love his attitude. I wish more publishers would care more about the gamers and less about the bottom line of their quarterly financial reports.