May 15, 2008
The Sims Announces The Sims 2 IKEA Home Stuff
Coming in June
New Content From The Sims Provides A Selection
Of Must-Have Items For Your Sims’ Home From IKEA
The Sims today announced details for The Sims 2
IKEA Home Stuff. The latest new content for The Sims 2 brings a selection of
must-have items from IKEA to key living spaces in your Sims’ home focused on the
bedroom, the living room and the home office. Now you can give your Sims’ home a
makeover with new furniture and décor based on stylish designs by IKEA! The Sims
2 IKEA Home Stuff Pack ships to retailers everywhere on June 23 in North
America, June 27 in Europe and June 20 across the Asia-Pacific regions.
Whether you want to create a trendy, spacious
home office, a chic living room, or a cozy and inviting bedroom, with the new
The Sims 2 IKEA Home Stuff, you can make your Sims’ dream home truly special.
Design your Sims’ rooms to fit their personalities with all-new sofas, beds,
tables, a TV unit, shelving and more in a variety of colors and patterns for a
truly customized look. You can even add the finishing touches with popular IKEA
wall art, mirrors, lighting options and vases. Be your Sims’ interior designer
with inspiring, contemporary styles from IKEA!
“The Sims is thrilled to collaborate with IKEA
for more customization of your Sims’ homes, adding fun and inspirational design
options for the bedroom, living room and home office,” said Rod Humble, Head of
The Sims Studio. “This new content will certainly contribute to the players’
ability to make their Sims’ dream home. The Sims 2 IKEA Home Stuff will expand
creative opportunities and that is what The Sims is all about. Home is central
to the experience of your Sims and with IKEA additions, it’s sure to be the most
inviting place in the neighborhood.”
Turn your Sims’ living room into a haven of
comfort and relaxation with a plush EKTORP sofa, a unique EXPEDIT TV unit, a
complementing LEKSVIK coffee table and chic décor like the VNNA mirror. Create
a revitalizing space in the bedroom, your Sims’ most intimate place at home with
a new MALM bed, matching chest of drawers, a shapely Storm floor lamp and a
bright red IKEA PS rug.
For those Sims who might work at home, indulge
them with an office that is sure to promote an environment dedicated to
productivity. Decorate with an elegant VIKA HYTTAN table, inspiring KILA lamp,
bold HELMER drawer unit and LACK zigzag wallshelf.
These are just a few of the items from The Sims 2
IKEA Home Stuff that can be integrated into your Sims’ living space.
“Players of The Sims have asked for IKEA by name,
and if you look at the living spaces they design, it reflects the style of
IKEA,” said Steve Seabolt, Vice President Global Brand Development for The Sims.
“We are pleased to collaborate with IKEA and we know players of The Sims will be
excited to add IKEA content for their Sims’ homes.”
Seabolt added, “The IKEA collaboration with The
Sims echoes the desire of players to see real-world brands and products for
which they have affinity integrated into gameplay. The Sims’ successful
collaborations with Ford and H&M prove this to be a great and enjoyable
experience for the player.”
The Sims 2 IKEA Home Stuff will be available for
$19.99 USD in North America and ç14.99 EUR in countries across Europe.
