Cards Against Humanity, makers of the wildly inappropriate/hilarious card game of the same name, are no strangers to Black Friday. Only their deals are usually a bit more strange than the ones offered in the store.
Last year, the company took a shat on Black Friday. Literally. They sold boxes of poop on Black Friday for $6. What's more, people actually bought — to the tune of something like 30,000 boxes sold.
So how do you top last year's deal? You can't. Which is why Cards Against Humanity's Black Friday deal is nothing. And I don't mean like no discount on the card game, I mean you pay to get nothing. NOTHING.
"On Black Friday, everybody is selling something. We’re the only company to offer the superior Black Friday experience of buying nothing," the company posted on its website.
Yes, you can actually pay to buy nothing. Over on the website you can pay $5 and receive nothing in return. The website even warns you of it in big, bold letters.
"No, we’re not even taking your shipping address. All we have to offer is nothing," the page says. "Sometimes buying nothing is better than buying Cards Against Humanity. This is one of those times."
A counter on the website reveals that consumers have bought more than $30,000 of nothing this year, with the number climbing. Although you're technically not receiving anything, it sounds as if Cards Against Humanity does have plans with the money raised.
"That's for us to know and you to find out," the company said to the question asking what they'll do with the money. "We'll make our announcement soon."
Despite the offensive nature of the game, the folks over at Cards Against Humanity seem like genuinely good-hearted people, so I wouldn't be surprised to see the proceeds donated to some sort of charity. So if you've bought nothing this year, feel good about yourself, because odds are your $5 is going to a good cause.
