Tom Clancy’s Splinter Cell™
Attracts Co-Marketing Deals In Anticipation Of Consumer Frenzy
San Francisco, CA – November 14, 2002
– Ubi Soft® Entertainment, one of the world’s leading video game
publishers, today announced multiple co-marketing deals for Tom Clancy’s
Splinter Cell™, one of the most highly anticipated games of the holiday season.
Generating huge buzz among consumers who set the trends and wield major buying
power, Tom Clancy’s Splinter Cell for the Xbox™ video game system from Microsoft
has attracted SoBe Adrenaline Rush, owned by Pepsi, as well as Palm, Inc., for
in-game marketing programs.
“The
technical intensity of Sam Fisher’s character is a perfect fit with SoBe
Adrenaline Rush,” said SoBe Sr. VP of Marketing, Renee Coughlin. “The
relationship with the game makes sense, because similar to ‘Splinter Cell,’ SoBe
Adrenaline Rush is engineered to deliver a fun, energizing experience to
consumers.”
Both
SoBe and Palm will be featured in the actual game, with Sam Fisher getting his
top-secret assignments via his special Palm
handheld. Tom Clancy’s Splinter Cell is now featured on SoBe’s website at
http://www.sobeadrenalinerush.com for a
pre launch promotion where prizes include Xbox video game systems, games and
more. The game will also be featured at Comdex, which runs November 18-22 in
the Las Vegas Convention Center in Palm’s theater presentation (booth #7961).
Splinter Cell will also be featured within Palm’s Software Connection newsletter
sent out to approximately 800,000 Palm handheld owners.
“Associating Palm with Tom Clancy’s Splinter Cell gives us access to a strong,
loyal fan base who are typically the early adopters of the latest technology,”
said Caitlin Spaan, Director of Marketing Programs at Palm, Inc.
“We’ve
been approached by many companies looking to take part in the anticipated
success of Tom Clancy’s Splinter Cell,” said Jill Steinberg, Media and
Promotions Director of Ubi Soft Entertainment. “We believe SoBe and Palm
epitomize the spirit of this exciting game and we look forward to their
involvement.”
Tom Clancy’s Splinter Cell is the most recent addition to Ubi
Soft’s Tom Clancy franchise, which includes top-selling games such as Tom
Clancy’s Ghost Recon, and Tom Clancy’s Rainbow Six series. The Clancy games are
recognized throughout the game industry for consistently delivering a top-notch
game experience, earning the Clancy franchise the distinction of being the
number two best-selling shooter franchise across all platforms. Each game is
stamped with Clancy’s signature style: heightened reality, elite forces, the
best equipment and the theme of good vs. evil in the struggle against
terrorism. Tom Clancy’s Splinter Cell is the first third-person stealth-action
game in the series and is expected to broaden the Clancy game fan base by
attracting a diverse mix of hardcore and casual gamers.
Tom Clancy’s Splinter Cell ships to retail stores on
November 18th.
About SoBe:
Norwalk, CT- based
South Beach Beverage Company is the maker of herbally enhanced refreshment
beverages marketed under the SoBe brand name. SoBe “healthy refreshment’
beverages are formulated for individuals with active lifestyles. In addition to
SoBe teas and juice blends in the 20 oz. glass lizard bottle, SoBe markets SoBe
Sports System, an advanced performance beverage system, SoBe Adrenaline Rush, an
all-natural maximum energy supplement, Love Bus Brew, an energizing chocolate
drink, and SoBe Ice, a fountain-dispensed frozen product with SoBe flavors.
SoBe also comes in convenient, on-the-go 11 oz. aseptic boxes, called Lizard
Packs.
SoBe beverages can
be purchased at convenience stores, grocery stores, mass merchandisers and
warehouse clubs, delis, gas marts, and select restaurants/hotels. For more
information, visit the SoBe web site at
www.sobebev.com
or call the Lizard Line at 1-800-588-0548. SoBe is a separate operating unit of
Pepsi-Cola North America.
About Palm Inc.:
Information about Palm Inc. is available at
http://www.palm.com/aboutpalm
About Ubi Soft:
Ubi Soft Entertainment
is a global producer, publisher and international distributor of interactive
entertainment products. A leading company in the industry, Ubi Soft’s strong and
diversified line-up has grown considerably. As well as developing original
properties, Ubi Soft has also steadfastly partnered with several high-profile
companies and is dedicated to delivering consumers with quality videogame titles
while offering blockbuster franchises. Founded in 1986, the company has offices
in 22 countries including the United States, Canada, France, Germany, Finland
and China and sells its products in over 50 countries. For more information
about Ubi Soft, visit
http://www.ubi.com.
2002 Ubi Soft, Inc. All rights reserved. Ubi Soft Entertainment
and the Ubi Soft logo are registered trademarks of Ubi Soft, Inc. Splinter Cell
is a trademark of Ubi Soft Entertainment, Inc. All Rights Reserved.
Tom Clancy’s Ghost Recon is a trademark of Rubicon, Inc. under
license to Ubi Soft Entertainment. Rainbow Six is a trademark of Red Storm
Entertainment, Inc.
Xbox is a trademark of Microsoft Corporation
in the United States and/or other countries. The Palm logo and HotSync are
registered trademarks of Palm, Inc. Palm is a trademark of Palm, Inc.
