Turbine Celebrates the Third Anniversary of the Launch of The Lord of the Rings Online

Turbine, Inc. announced today the start of the celebration of the third
anniversary of The Lord of the Rings Online (LOTRO), the award-winning massively
multiplayer online role-playing game. The LOTRO Anniversary celebration will run
from April 26, 2010 to June 30, 2010.

“It’s been another incredible year of growth for LOTRO and Turbine
highlighted by critical and consumer acclaim,” said Jim Crowley, President and
CEO of Turbine, Inc. “Since its launch, LOTRO has consistently been named Game
of the Year by leading MMORPG sites and the overwhelmingly positive response to
the game from millions of players who have adventured in Middle-earth has firmly
cemented the game as one of the world’s premier online entertainment
experiences. The game’s player base grew over 15% over the past year and our
anniversary is a chance for us to celebrate with our past and present players to
enjoy everything that is special about Middle-earth and thank them for their
wonderful support with some special subscription options.”

The Lord of the Rings Online Third Anniversary Celebration includes:

  • Play for $9.99 a month!: The party never has to end! During LOTRO’s Third
    Anniversary Celebration (April 26th to June 30th), you can get any 3, 6, or 12
    month subscription plan and play LOTRO for only $9.99 per month!
  • In-Game Celebration:
    • During the anniversary celebration, monsters throughout Middle-earth
      will drop rare and precious gifts when defeated. Players can exchange these
      items for a special gift box brimming with a variety of in-game items to aid
      them on their adventures in Middle-earth.
    • Turbine is also giving new, current and former players who log in to the
      game during the LOTRO Third Anniversary Celebration (April 24th through June
      30th), a special in-game gift — the Writ of Virtue, a passive skill that
      provides 20% discounts at Bards throughout Middle-earth

The Lord of the Rings Online is the ultimate interactive adventure. This
award-winning massively multiplayer online role-playing game delivers an
interactive experience brimming with life and filled with the familiar people,
places and monsters from the most beloved fantasy of all time. From the
picturesque surroundings of the Shire to Moria, the most fearsome underground
realm ever imagined, players will experience the world of Middle-earth as never
before. For more information or to download a free trial, visit
www.lotro.com.