Arguably the most popular streaming personality in the world is returning to his place of origin that made him big in the first place. Yes, Ninja – or Tyler Blevins if we are correct – has announced his return to Twitch starting today.
A new chapter, only on @Twitch pic.twitter.com/cv2qFFFI0p
— Ninja (@Ninja) September 10, 2020
According to an exclusive report by Hollywood Reporter, Ninja has signed a multi-year deal with the streaming platform that will see him stream exclusively there. It shouldn’t be that hard to acclimate to the deal since Tyler Blevins has spent a good chunk of his professional tenure on Twitch anyway.
Still, it marks an important occasion for fans of Ninja – and there are millions – who had to go through some weird things in the past years. Last year, Microsoft secured his talents to its own streaming service Mixer. Blevins allegedly made up to a cool $30 million with that deal.
But things didn’t go as planned with Mixer and despite Ninja bringing masses of viewers alongside other popular streamers, Microsoft unceremoniously closed the doors on the service earlier this year. There’s no doubt that Microsoft was expecting Mixer to become much more popular with expensive deals which led to the closure of the service.
Blevins together with every other Mixer streamer ended up without a workplace, with Ninja ending up streaming on Youtube for a while. That was never intended as his final plan though. In fact, Blevins experimented – probably still does – with the idea of broadening his horizons by becoming a Hollywood star and singer.
It’s likely that these things will happen in due time but for the moment he is returning to his actual bread and butter. Streaming games on Twitch. No mentions have been made how much much Ninja has earned from this new deal.
This whole ordeal is a good reminder that while streaming has quickly risen among the most popular entertainment art forms in recent memory, establishing a successful platform is much more complicated than just throwing money at it. Twitch and its parent company Amazon ought to be also happy since they have shown that they are the undisputed kings of streaming.
