Categories: News

Ubisoft Signs Trollz Videogame License

UBISOFT SIGNS TROLLZ VIDEOGAME LICENSE

Brings DIC Entertainment’s Hot New
Property to “Tween” Gamers

SAN FRANCISCO – February 8, 2005 – Today,
Ubisoft, one of the world’s largest videogame publishers, announced that it has
signed a licensing agreement with DIC Entertainment, a leading children’s
entertainment company, to create videogames based on the new Trollz. The new
Trollz are a stylish group of teen friends that grow up in a spectacular world
of gnomes, ogres, dragons and magic. The exclusive, worldwide agreement includes
interactive games based on the tween entertainment and lifestyle property for
all existing game formats.

In Fall 2005, DIC and partners will
simultaneously roll out the unique Trollz merchandise and entertainment program
that merges fashion, magic and high-tech communication. The videogames, which
target the 6 to 12-year-old girl demographic, will incorporate all three
elements. The fantasy universe of the Trollz will come to life and showcase the
different magical talents, styles and personalities of the characters, as well
as the friendship which binds them together. An initial game for handheld
consoles is planned for late this year, with other formats to follow.
Additionally, DIC will launch an online Web community in April 2005.

With this licensing win, Ubisoft joins the
list of companies such as Scholastic (publishing), Hasbro (toys), Warner Bros.
(home entertainment) and One World Interactive (mobile) in investing in the
revamped brand’s 2005 U.S. launch. The Trollz’ international debut is scheduled
for 2006.

“The Trollz are back with a hair-style
vengeance,” said Laurent Detoc, president of Ubisoft North America. “We are
excited to be able to bring these characters to life and allow girls to interact
with them in a videogame.”

“We are delighted to be working with Ubisoft
as our videogame partner for Trollz,” stated Nancy Fowler, senior vice president
of Worldwide Consumer Products at DIC. “Our licensing program is now complete
and well-rounded to offer tween girls everything they want in terms of
fashionable and interactive merchandise capturing the essence of the Trollz
brand. We’re thrilled to make this announcement.”

For more information on Trollz, please visit

www.trollz.com.

2005 Ubisoft Entertainment. All Rights Reserved. Ubisoft and
the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other
countries.

Used under license from DIC Entertainment. Trollz is a trademark
of DIC Entertainment under license from DAM. All other trademarks are the
property of their respective owners.

About DIC Entertainment:

DIC Entertainment, a leading children’s entertainment company,
is a full-service studio dedicated to creating, developing, producing,
distributing, marketing and merchandising family-based intellectual properties.
DIC has distinguished itself by building one of the largest libraries of U.S.
animation with more than 3,200 half-hours of renowned programming. DIC is
headquartered in Burbank, California with international offices in New York,
Paris, London and Cologne. More information can be found at

www.dicentertainment.com.

About Ubisoft:

Ubisoft is a leading producer, publisher and distributor of
interactive entertainment products worldwide. Ubisoft is the fastest growing
company in the videogame industry and has grown considerably through its strong
and diversified line-up of products and partnerships. Ubisoft has offices in 21
countries and sales in more than 50 countries around the globe. It is committed
to delivering high-quality, cutting-edge videogame titles to consumers. Ubisoft
generated revenue of ç 508 million for the 2003–2004 fiscal year, an increase of
22.5 percent over the previous fiscal year at constant exchange rates. To learn
more please visit
www.ubisoftgroup.com.

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