Since its inception, Unity has expanded its focus, moving into mobile territory with the maturity of the iPhone and iPad and improving its capabilities for high-definition games. The latest version, Unity 4, will go public this year.
A bigger emphasis on AAA may be part of the company's plans.
"I think we can say we have this insanely ambitious plan to be the easiest, the most accessible in business model — and also just in the fact you can just get it — and most advanced," CEO David Helgason told Gamasutra.
The company wants to serve "as many people as possible" with its philosophy, the "democratization of game development."
"The big projects, the big companies, they want all of it, right?" Helgason said. "Because they have a big team and they'll be using most of our advanced features. But even the small teams, they might use one of our high-end features."
Helgason said it's a slow process, and the more advanced Unity gets, the harder it is to keep in balance.
"So that's where we have to work extra hard," he said. "If it's more than twice as hard to make it both more powerful or easy, it's probably just five times harder than just doing one or the other."
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