VIPs Get Exclusive Treatment as First to Play Donkey Konga

RECORDING ARTISTS BEAT TO NINTENDO’S DRUM
AT THE MTV VIDEO MUSIC AWARDS IN MIAMI

VIPs Get Exclusive Treatment as First to
Play Donkey Konga

MIAMI, September 1, 2004 – Hip-hop, R&B,
rock, film and television artists all beat to the same drum this weekend at the
pre-MTV Video Music Awards (VMA) luxury suite at the Loews Hotel in Miami Beach,
FL. Celebrities played against each other on the highly anticipated Donkey
Konga(TM) video game exclusively for the Nintendo GameCube(TM) available Sept.
27. Artists including VMA winners and nominees Outkast, Lil’ Jon and the
Eastside Boyz, MatchBox 20, Fabolous, Chingy, Good Charlotte, Steriogram,
Evanescence and music video director Bryan Barber drummed along on the DK Bongo
controller to music arrangements of popular songs featured on the screen.

"Celebrities are a great litmus test for what
will be a hot game; we were pleased to see all types of celebrities from rock to
hip-hop enjoyed playing Donkey Konga," says Perrin Kaplan, vice president of
marketing and corporate affairs. It’s not often you get to see Billy Martin
(from Good Charlotte) playing music with (rap artist) Chingy!"

While the suite provided celebrities an array
of hot products, celebrities did give back. Top of mind in Miami were the
victims of Hurricane Charley. Big Boi from Outkast and award-winning music video
producer, Bryan Barber, participated in the Donkey Konga Challenge. A $10,000
donation to the Red Cross was made on behalf of Big Boi, the winner of the
friendly competition.

Additional guests of the suite included
recording artists Christina Milian, Lil’ Scrappy, Adina Howard, Omarion (B2K)
and Lea; music producer Just Blaze; actors O’Ryan (You Got Served), Erika
Christensen (Swim Fan), Brian White (The Shield, Mr. 3000), J.D. Williams (HBO’s
The Wire), Michael B. Jordan (All My Children) and Paulie Shore; Frank, Carmen
and John Gotti (Growing Up Gotti); and music industry tastemakers including
Fonzworth Bentley, MTV VJ LaLa, DJ Clue, DJ Sno, and Lisa May (KROQ-FM, Los
Angeles).

The worldwide leader and innovator in the
creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its popular home and portable
video game systems. Each year, hundreds of all-new titles for the best-selling
Game Boy(R) Advance and Nintendo GameCube(TM) systems extend Nintendo’s vast
game library and continue the tradition of delivering a rich, diverse mix of
quality video games for players of all ages. Since the release of its first home
video game system in 1983, Nintendo has sold more than 1.9 billion video games
and more than 170 million hardware units globally, creating enduring industry
icons such as Mario(TM) and Donkey Kong(R) and launching popular culture
franchise phenomena such as Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned
subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as
headquarters for Nintendo’s operations in the Western Hemisphere.