When heading over to the Xbox LIVE Marketplace you may notice something a bit different. It has been rebranded as the Xbox Games Store. You can see the change now by logging into your Xbox console or heading over to the Xbox homepage.
Joystiq reached out to Microsoft to clarify that the switch wasn't a mistake. A spokesperson confirmed, "That's right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store. This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November."
In attempt to streamline its services heading into the launch of the Xbox One, Microsoft also recently switched from Microsoft Points to real-world local currency on Xbox LIVE.
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