Xbox One outsells PS4 three months in a row; Top console in September 2016

Microsoft is continuing their trend of outselling the PlayStation 4 for the third month in a row. It all started when the Xbox One outsold the PlayStation 4 in July and then did it again in August 2016.

Back in July, Microsoft launched the Xbox One S, a smaller more powerful version of the Xbox One with a 4K Blu-ray, 4K video streaming and more. According to the NPD sales report, which tracks physical console sales, Microsoft is doing well – but that doesn't mean it will stay that way.

Sony just released their PSVR unit ahead of the PS4 Pro, so only time will tell if the Xbox One's sales continue their upward trajectory.

Xbox marketing boss Mike Nichols released a pretty standard comment about the Xbox's sales after the release of the NPD sales report:

“Thanks to our fans, Xbox One was the best-selling console in September in the U.S. for the third month in a row according to NPD Group as well as the best-selling console in September in the U.K. according to GfK Entertainment UK. In addition, Xbox One was the only gen eight console to see year-over-year growth in September in the U.S., Australia, the U.K., and many other countries worldwide. This success was driven by our fans and their support for Xbox One S, which is the only console available this holiday with built-in UHD 4K Blu-ray, 4K video streaming and HDR for gaming and video. We received an incredible response to Forza Horizon 3, the No. 1 first-party title for September in the U.S., Australia, and U.K. according to NPD Group and GfK Entertainment UK. Global engagement on Xbox Live – the fastest, most reliable gaming network – continues to grow and the number of unique multiplayer users increased 57 percent year-over-year. With the blockbuster launch of Gears of War 4 for Xbox One and Windows 10 this week and the upcoming release of Clubs and Looking for Group on Xbox Live alongside the launches of Dead Rising 4, Battlefield 1, Call of Duty: Infinite Warfare, Dishonored 2, Final Fantasy XV, Titanfall 2, and Watch Dogs 2 in the coming months, Xbox is the best place to game this holiday.”