30 minutes in the Xbox One reveal, we finally have our first video game appearance… sort of.
EA Sports' Andrew Wilson took the stage to introduce four upcoming titles: FIFA 14, Madden NFL 25, NBA Life 14, and UFC Championship. All four will be "revolutionary," and all four will "fundamentally change the way you play" thanks to the new EA Sports Ignite game engine.
After a brief video showing some of today's athletes, EA went on to explain how the Ignite game engine will "blur the line between real and virtual."
Unfortunately, that's about all that was said. The rest will be revealed at a later date.