Xfire Puts You in Control of Your Online Experience

Xfire Puts You in Control of Your Online
Experience

New Free Service Lets Gamers Track, Alert,
and Connect Easily with Friends Online

SAN FRANCISCO, CA – January 16, 2004 –
Ultimate Arena, Inc., the leading tournament platform for multiplayer online
gamers, today announced that the beta version of Xfire(tm) is available at


www.xfire.com.
Xfire automatically tracks when and where gamers’ friends are playing PC games
online. With one click, gamers can instantly join their friends’ games.

Xfire also supports in-game Instant Messaging
notification, which alerts friends playing online when a buddy is ready to jump
in.

Xfire users can:

• Join a game already running with one click

• Automatically be alerted when their friends
  are playing online

• Find and play with friends of friends

• Inform friends that the user is interested
  in playing a particular game

"Most gamers prefer to play games with
friends, but find it a pain to organize," said Mike Cassidy, Chief Executive
Officer of Ultimate Arena, Inc. "Xfire eliminates the hassle by changing the
online gaming experience from being game server-centered to being
player-centered. Xfire helps gamers track, alert, and connect to their friends
playing online."

To download the free beta version of Xfire
please visit

www.xfire.com.

About Xfire
Xfire’s user-friendly interface lets gamers know when, where, and what game
their friends are playing at any time. Xfire supports numerous server and
non-server based First Person Shooter, Real Time Strategy, and Role-Playing
games.

Games supported by Xfire currently include:
"America’s Army: Operations," "Battlefield 1942," "Counter-Strike," "Dark Age of
Camelot," "Dark Age of Camelot – Shrouded Isles," "Diablo," "Diablo II,"
"Dungeon Siege," "EverQuest," "Halo," "Lineage," "Medal of Honor Allied
Assault," "Meridian 59," "Neverwinter Nights," "PlanetSide, "Quake," "Quake III
Arena," "Starcraft," "The Temple of Elemental Evil," "Unreal Tournament,"
"Unreal Tournament 2003," "Warcraft III," "Wolfenstein – Enemy Territory," "XEvil,"
"Call of Duty," "Final Fantasy XI," and more.

About Ultimate Arena
Ultimate Arena was founded by Max Woon, Dennis "Thresh" Fong (World Champion of
Quake and Doom), Mike Cassidy (former CEO of Direct Hit), and David Lawee.
Ultimate Arena, Inc. is funded by Draper Fisher Jurvetson and is based in Menlo
Park, California.