Those who brought their coupon to the specified location in Los Angeles on Saturday were able to redeem it for a free can of Mega Man’s E-Tank energy drink, just as promised. But as it turns out, there was more to see– so much more.
For example, there was Capcom’s means of getting the drinks to the location:
And if that wasn’t enough, you can forget the lyric-less Christmas carols and other public-domain muzac which such trucks usually pipe out; this truck moves to an entirely different beat:
Combine this with the contents of the E-Tank boxes, and you just have to ask yourself: great promotion, or greatest promotion?
You can find more pics of the truck and the people partaking of its energizing contents at the Capcom*Unity.