Microsoft will be running a $10 million Halo 3 “Believe†TV ad campaign starting this week. This will be the last of the marketing promotions made for the title.
The TV ad which will be used focuses on Master Chief with warriors that did battle with the green dynamo, providing testimonials regarding the Spartan. These ads were created by McCann-Erickson in San Francisco and will launch on the interwebs and television later this week.
The title, releasing September 26, will be carried in over 10,000 stores that are expected to open at midnight. Microsoft is also anticipating that the title will surmount $155 million from the launch weekend. That number would beat Halo 2’s $125 million opening.
