Categories: Originals

Market Analysts Analyze Nintendo DS

According to some of Asia’s top analysts, the Nintendo DS should sell quickly.

Early this morning, The Asian Wall Street Journal published an interesting article discussing Nintendo’s upcoming handheld, the Nintendo DS. “Nintendo Plays for a Comeback With Hand-Held Game Device,” offers just a few forecasts on what Japanese analysts predict for the Nintendo DS.

Analysts predict the Nintendo DS will retail around 15,000 to 20,000 yen ($135 to $180), considerably way less than Sony’s PSP.

Nintendo is expected to have shipped around 3.5 Million Nintendo DS units globally by March.

The Nintendo DS should sell quickly, according to J.P. Morgan analysts Masaru Onishi. “The software lineup looks solid.”

Since the Nintendo DS also plays Game Boy games, the DS will most likely attract users to the system, similar to what the PS1 did for the PS2.

Mari Sasaki, an Societe Generale Asset Management analysts, expects about 13 titles for launch, including three of those being from Nintendo.

With a successful DS launch, Nintendo’s share prices could rise to 13,000 yen during the next year. Yesterday Nintendo was at a share price of 11,890 yen.

To show how strong Nintendo will be with the Revolution, Nintendo “has to succeed with the DS hand-held,” said Eiji Maeda, an analysts from Daiwa Institute of Research. He predicts Nintendo shares will rise to 13,500 yen just before the pre-Christmas release of the Nintendo DS.

However, market analysts Jay Defibaugh at Credit Suisse First Boston, predicts Nintendo “is going to fall short of the market expectation for its profit growth.” He predicts shares could fall to a low 9,500 yen during the next 12 months.

Whatever the predictions may be, Nintendo is going to have quite the system on their hands to deal with.

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