Next Generation is reporting that Nintendo will be working with Coca-Cola for a promotional campaign. This campaign will cover TV, satellite, and internet advertisements, and marks Nintendo’s first partnership with a major packaged goods brand. Nintendo also commented, stating that this could also lead to a long-term partnership between the companies.
The promotion begins this week, and will continually offer weekly Nintendo Wii and DS prizes to consumers. Players will be able to enter a promotional code found on Coca-Cola products either on their online website or by text messaging a specified number.
Trade marketing and promotions manager at Nintendo, Ben Taylor, said the promotion will be used to propagate Nintendo’s position as the current market leader in the next-gen console war.
“Wii is already the must have gadget of the year for people of all ages, this activity will re-enforce our message not just with with hardcore gamers but importantly will also reach everyone in the household including the mums and dads we also want to attract to our products.â€
