Nintendo of America has officially announced its desire to enhance their market share in the ten billion dollar gaming industry. To accomplish this, the company plans on working with a marketing firm, Vital Marketing, in an effort to increase awareness of Nintendo products.
“With our proud history as pioneers in the gaming industry, we want today’s consumers to know that not only is Nintendo their preferred brand of the past but also the future,” said Reggie Fils-Aime, Nintendo of America’s executive vice president of sales and marketing. “Vital Marketing’s ability to reach the urban consumers who have become today’s trendsetters will be crucial in positioning Nintendo as a cutting edge brand that has cultural relevancy among today’s urban inspired consumer.”
These urban consumers are an integral aspect of the gaming industry, and Nintendo is looking to Vital to boost their popularity amongst the young adult gamers in urban society.
“With our experience and presence in the urban market, we look to bring Nintendo into the lives of the 17-24 year old gamers. Through culturally relevant experiential marketing initiatives we will build upon Nintendo’s history as the leader in the video game industry and position them as the premier video game company,” said Joseph Anthony, Founder and CEO of the Vital Marketing Group
The marketing firm has previously worked the US Army, NASCAR, and Motorola and has consistently succeeded in increasing brand awareness for their clients. As an additional task, Vital Marketing will also assist Nintendo in developing image-building programs to target influential groups within the industry.
