Nintendo and Bakers Complete, the largest dry dog food company in the UK, are both gearing up for the eventual European launch of Nintendogs.
Being the first video-game/dog-food promotion ever, the upcoming Nintendogs game will be featured on over 1.5 million packs of Bakers Complete from October this year. Money-off vouchers will be included within the packages, allowing UK gamers to get Nintendogs at a discount on October 7th.
More information from the press release:
The Bakers Complete on-pack promotion features an on-line competition to win one of 100 Nintendo DS Nintendogs prize packs. Dog lovers will enter via www.bakerscomplete.co.uk and answer three dog related multiple-choice questions, with winners selected on a monthly basis. The promotion will feature across all the major supermarket chains, as well as major pet superstores, convenience stores and independent pet shops.
Bakers Complete will be official sponsors of the Nintendogs Zone at the remaining Nintendo All Stars 2005 Tour events through August and September. The tour will take place on selected weekends and half-term week in October and will feature the Nintendo Mutt Truck, sampling bone gazebo and a Bakers Complete product area.
Nintendogs will also be heavily promoted on the Bakers Complete website from August, with information provided on the game, plus footage, information on the Nintendogs tour and the competition area. Joint branded email newsletters will be distributed.
Once again, Nintendogs released in the United Kingdom on October 7th.
