Peter Moore Reveals EA’s Plans for More “Westernized” Wii Fit

After declaring that they need to do better on Wii, EA Sports President and former phys-ed instructor Peter Moore recently revealed a more casual-oriented sports lineup called “Freestyle” that everyone can play, and it would seem that a part of that initiative involves the use of the Wii Balance Board which is included in Wii Fit.

This new game, he says, will instead focus on “western” cardio workouts, rather than the “eastern holistic fitness” provided by Wii Fit. He goes on to tell Eurogamer that their version of the game is intended to make people sweat, while still having fun.

Moore didn’t delve into specifics, but did reveal that the key to their plan is to distract the player by making them have so much fun that they don’t realize they’re also getting a workout. “It can’t feel like a workout,” he says. “”The team has to figure out, how do I smile while I’m doing this? You play soccer for 90 minutes; if I say you’re going to run five miles you’re not gonna want to do that. But you run for five miles playing soccer and you’ve had a good time.”

“The difference is you’re distracted. We need to distract people and not make this exercise feel like work, but like they’re having fun. So mini-games, things where you’re actually laughing out loud, that’s the stuff we’re working on. It’s something I’ve always been passionate about, and who better than us to go and play in that market?”