THQ has always been that company that releases plenety of liscenced titles designed to appeal to kids and their parents. It’s only within the last few years that the company once known as Toy Headquarters has gotten on the ball with games like Red Faction, Homefront, and Darksiders. Additionally, they’ve got major names like Idagaki and Gullermo Del Toro heading some of their games, and actress Rachel Bilson contributing to a game as well. With their brand new studio in Montreal, THQ is stepping up their game to be the best studio possible.
More than that, THQ is hoping to mix things up with some branding changes. Today they have an event going on in NYC, and one of their big announcements is a redesign of their very familiar logo. As you can see, it is certainly modern, and it does look unique. How do you feel about it? I personally am a fan of this new direction. It’s nice to see THQ take it to the next level.
THQ President and CEO Brian Farrell said that “Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ. By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself. This new logo seeks to capture that change and make it tangible.”
Of course, they aren’t the only game developer to change their logo. Rare went for a radical new direction for their logo, and it seems to be just fine. What do you think about it?
