Microsoft must be feeling pretty good about themselves right now, as they’ve just announced a new figure published by Chart Track in the UK which reveals a massive increase in sales over the past two weeks: a 214 percent increase, to be precise, thus putting their rate of sales at twice that of the PlayStation 3.
Chris Lewis, Vice President, Interactive Entertainment Business EMEA, said: “This data shows that the Xbox 360 trajectory continues upwards, and not just in the UK. We’ve seen uplift in all countries in Europe and are confident that even at this rate of growth we can keep retail satisfied with a steady supply of consoles throughout the Christmas season. Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we’re now the best-value next-gen console on the market with an entry-level ERP of £129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it.” — VideoGamer.com
Amazing what a little price cut can do for you. Should be interesting to see just what Nintendo and Sony plan to do about this. The former can probably make a price cut and still make money hand over fist… and the latter? “Added value” or not, five or six hundred bucks is still five or six hundred bucks.
