Xbox SmartGlass | E3 2012

The video game market is a bit unusual when you really consider it. A small core of consumers has the loudest voice, the same people who would read a column like this, while a gigantic market of casual players ensures that industry profits continue to grow each year. The core group demands original efforts and fresh takes on beloved franchises while the mass of casual consumers prefers the known, sequels to games they already own with familiar concepts.

The company showed off the new technology at E3